Philipp A. Rauschnabel

Prof. Dr. rer. pol (PhD), M.Sc., B.A.

Forschungsinteressen

• Themen rund um das Thema AR, insbes. Augmented Reality Marketing
• Social Media Marketing (bspw. Hashtags)

 

Werdegang

2018: Professor; Universität der Bundeswehr München

Seit 2011: Freelancer/Speaker/Consultant (Marketing, Analytics, Social Media, Digitalisierung)

2014-2017: The University of Michigan-Dearborn, USA, Assistant Professor

11/2010 – 9/2014: Doktorand, Wissenschaftlicher Mitarbeiter und Post-Doc, Universität Bamberg

 

Community Services

• Founder/Admin of the academic marketing community of Facebook – Marketing Scholars
• Editor, International Journal of Technology Marketing
• Member of the Editorial Review Board: Journal of Business Research, Marketing Education Review
• Ad hoc reviewer (Journal of Interactive Marketing, Journal of Brand Management, Technological Forecasting & Social Change, European Journal of Marketing, Telematics & Informatics, Computers in Human Behavior, etc)