Social distancing is often presented as an individual choice, done for one's own safeguard or general altruism : Individuals get blamed for not respecting it, and political leaders have called upon civic responsibility to comply with regulations. Social distancing however is first and foremost a change in social norms, and likely to involve conformity with one's own reference group. Existing models of norm changes and our new data provide here a new fine-grained picture of how social influence contributes to the compliance with distancing measures.
Policy makers responding to COVID-19 need to know what value to place on a life saved because loosening and tightening lockdowns create health-wealth trade-offs. Given the unique nature of COVID-19, off-the-shelf valuations may not be appropriate.
![HK2.png HK2.png](https://unibw.de/socialbridges/talks1/hk2.png/@@images/f38b218c-44d2-48c8-a21d-3bd4a1803b22.png)
![Hui Bai.png Hui Bai.png](https://unibw.de/socialbridges/talks1/hui-bai.png/@@images/44b66b7d-6d57-4f3b-93c2-6a5bb22f0dac.png)
![Photo_LouiseKirsch.jpg Photo_LouiseKirsch.jpg](https://unibw.de/socialbridges/talks1/photo_louisekirsch.jpg/@@images/d1c9e231-99df-4b1a-98cd-5b7a5fab2a2e.jpeg)
![Fitz office PS edited.jpg Fitz office PS edited.jpg](https://unibw.de/socialbridges/talks1/fitz-office-ps-edited.jpg/@@images/90146bc8-bc6a-4420-bae8-43d70831ad58.jpeg)
![AT_HighRes.png AT_HighRes.png](https://unibw.de/socialbridges/talks1/at_highres.png/@@images/57a398dc-cdba-49e4-bee8-b76a4b91c7f7.png)
![20181219_125630_square.jpg 20181219_125630_square.jpg](https://unibw.de/socialbridges/talks1/20181219_125630_square.jpg/@@images/51e677f7-6866-4f1d-a5bd-1f79d452f5a7.jpeg)