Paper “How the Persuasiveness of Statistical Evidence Compared to Personal Testimonials Depends on the Recipient’s Distance from the Message Issue” erschienen im Journal of Consumer Behaviour.

12 September 2024

Das Paper der Professur “How the Persuasiveness of Statistical Evidence Compared to Personal Testimonials Depends on the Recipient’s Distance from the Message Issue” ist im Journal of Consumer Behaviour erschienen. https://onlinelibrary.wiley.com/doi/10.1002/cb.2404