Publications

Peer-reviewed articles

Maier, L., & Baccarella, C. V. (2024). The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda. Journal of Product Innovation Management (forthcoming). (VHB4: A)

Maier, L.; Schreier, M.; Baccarella, C. V.; Voigt, K.-I. (2024): University knowledge inside! How university-industry collaborations make new products more attractive to customers. Journal of Marketing, 88(2), pp. 1-20. (VHB4: A+; FT50 Journal)

Baccarella, C. V.; Buliga, O; Mitterreiter, E.; Müller, J.; Voigt, K.-I. (2024): Distinguishing the benefits of separation and integration – Exploring business model innovation implementation success in incumbent firms. IEEE Transactions on Engineering Management. vol. 71, pp. 9357-9370. (VHB4: B)

Maier, L.; Baccarella, C. V.; Wagner T.; Block, J.; Voigt, K.-I. (2023): The Legitimizing Effect of Crowdfunding Success: A Consumer Perspective. Entrepreneurship Theory and Practice, Vol. 47, No 4, pp. 1389-1420. (VHB4: A; FT50 Journal)

Maier, L.; Baccarella, C. V.; Wagner T.; Meinel, M.; Eismann, T.; Voigt, K.-I. (2022): Saw the Office, Want the Job: The Effect of Creative Workspace Design on Organizational Attractiveness. Journal of Environmental Psychology, Volume 80, 101773.

Rösch, J. & Baccarella C.V. (2022): The Platform-of-Platforms business model: Conceptualizing a way to maximize valuable user interactions on social media platforms. Lecture Notes in Computer Science, Vol. 13315 , pp. 617–630. (VHB4: B (WI))

Baccarella, C. V.; Meinel, M.; Wagner T.; Maier, L.; Voigt, K.-I. (2021): The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism. Journal of Manufacturing Technology Management, Vol, 33, No. 4, pp. 827-849. (VHB4: C)

Maier, L.; Baccarella, C. V.; Voigt, K.-I. (2021): How Consumption-Supportive Packaging Functionality Influences Consumers’ Purchase Intentions: The Mediating Role of Perceived Product Meaningfulness. European Journal of Marketing, Vol. 55, No. 8, pp. 2239-2267. (VHB4: B)

Baccarella, C. V.; Wagner, T. F.; Scheiner, C. W.; Maier, L.; Voigt, K.-I. (2021): Investigating consumer acceptance of autonomous technologies: The case of self-driving automobiles. European Journal of Innovation Management, Vol. 24, No. 4, pp. 1210-1232. (VHB4: C)

Meinel, M.; Eismann, T.; Baccarella, C. V., Fixson, S.; Voigt, K.-I. (2020): Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study, European Management Journal, Vol. 38, No. 4, pp. 661-671. (VHB4: B)

Baccarella, C. V.; Wagner, T. F.; Kietzmann, J. H.; McCarthy, I. P. (2020): Averting the rise of the dark side of social media: The role of sensitization and regulation. European Management Journal, Vol. 38, No. 1, pp. 3-6. (VHB4: B)

Wehnert, P.; Baccarella, C. V.; Beckmann, M.: (2019): In Crowdfunding We Trust? Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features. Technology Forecasting & Social Change, Vol. 141, pp. 128-137. (VHB4: B)

Meinel M.; Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I. (2019): Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study. Journal of Creative Behavior, Vol 53, No. 4, pp. 546-558.

Baccarella, C. V.; Maier, L.; Eibl, S.; Voigt, K.-I. (2019): Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media. Lecture Notes in Computer Science, Vol. 11579, pp. 22-33. (VHB4: B (WI))

Baccarella, C. V.; Wagner, T. F.; Kietzmann, J. H.; McCarthy, I. P. (2018): Social media? It’s serious! Understanding the dark side of social media. European Management Journal, Vol. 36, No. 4, pp. 431-438. (VHB4: B; part of the Financial Times ranking for research with „social impact“: https://www.ft.com/content/5953739c-3b94-11ea-b84f-a62c46f39bc2)

Schrauder, S.; Kock, A.; Baccarella, C. V.; Voigt, K.-I. (2018): Takin' Care of Business Models: The Impact of Business Model Evaluation on Front-End Success. Journal of Product Innovation Management, Vol. 35, No. 3, pp. 410-426. (VHB4: A)

Eismann, T.; Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I. (2018): This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities. Lecture Notes in Computer Science, Vol. 10914, pp. 221–239. (VHB4: B (WI))

Scheiner, C. W.; Baccarella, C. V.; Bessant, J.; Voigt, K.-I. (2018): Participation Motives, Moral Disengagement, and Unethical Behaviour in Idea Competitions. International Journal of Innovation Management, Vol. 22, No. 4. (VHB4: B)

Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I. (2017): Communicating technological innovations: The role of technical complexity and product involvement. European Journal of Innovation Management, Vol. 20, No. 3, pp. 392-405. (VHB4: C)

Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I. (2017): Framing social media communication: Investigating the effects of brand post appeals on user interaction. European Management Journal, Vol. 35, No. 5, pp. 606-616. (VHB4: B)

Trefzger, T. F.; Baccarella, C. V.; Scheiner, C. W.; Voigt, K.-I. (2016): Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era. Lecture Notes in Computer Science, Vol. 9742, pp. 461-471. (VHB4: B (WI))

Scheiner, C. W.; Krämer, K.; Baccarella, C. V. (2016): Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs. Lecture Notes in Computer Science, Vol. 9742, pp. 437-448. (VHB4: B (WI))

Baccarella, C. V.; Scheiner, C. W.; Trefzger; T. Voigt, K.-I. (2016): Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands. International Journal of Technology Marketing, Vol. 11, No. 1, 24-38. (VHB4: D)

Scheiner, C. W.; Baccarella, C. V.; Feller, N.; Bessant, J.; Voigt, K.-I. (2016): Organizational and Individual Unlearning in Identification and Evaluation of Technologies. International Journal of Innovation Management, Vol. 20, No. 2 (VHB4: B).

Scheiner, C. W.; Baccarella, C. V.; Bessant, J.; Voigt, K.-I. (2015): Thinking Patterns and Gut Feeling in Technology Identification and Evaluation. Technology Forecasting & Social Change, Vol. 101, pp. 112-123. (VHB4: B)

Trefzger, T.; Rose, M.; Baccarella, C. V.; Voigt, K.-I. (2015): Streaming killed the download star! How the business model of streaming services revolutionizes music distribution. Journal of Organizational Advancement, Strategic and Institutional Studies, Vol. 7, No. 1, pp. 29-39.

Baccarella, C. V.; Scheiner, C. W.; Trefzger; T. Voigt, K.-I. (2014): High-tech marketing communication in the automotive industry: A content analysis of print advertisements. International Journal of Business Environment, Vol. 6, No. 4, pp. 395-410. (VHB4: D)

Gerhard, D.; Brem, A.; Baccarella, C. V.; Voigt, K.-I. (2011): Innovation management and marketing in the high-tech sector: a content analysis of advertisements. International Journal of Management, Vol. 28, No. 2, pp. 330–348.

Baccarella, C. V.; Gerhard, D.; Voigt, K.-I. (2010): Advertising for high-technology products in the product launch phase – a content analysis. International Journal of Engineering Management and Economics, Vol. 1, No. 4, pp. 249-268.

Guest Editorships

Management Focus Section im European Management Journal “Exploring the Dark Side of Social Media“ gemeinsam mit Wagner, T. F.; Kietzmann, J. H. und McCarthy, I. P. (veröffentlicht Februar 2020) (VHB4: B)

Books and book chapters

Baccarella C.V., Scheiner C.W., Diehlmann F. (2020) The Devil on the Entrepreneur’s Shoulder: Analyzing the Relationship Between Moral Disengagement, Founders’ Motives, and Unethical Behavior of Entrepreneurs on Social Media. In: Schjoedt L., Brännback M., Carsrud A. (eds) Understanding Social Media and Entrepreneurship. Exploring Diversity in Entrepreneurship. Springer, Cham.

Baccarella, C. V.; Bühner, R.; Eismann, T.; Voigt, K.-I. (2018): Crowdfunding als Basis zur Vorhersage von Technologietrends – Eine Analyse am Beispiel des 3D Drucks. In Gausemeier, J. (ed.): Vorausschau und Technologieplanung, HNI-Verlagsschriftenreihe, Berlin, p. 207-224.

Baccarella, C. V. (2014): The perception and presentation of information in technology-related selection processes (Dissertation).

Scheiner, C.; Baccarella, C. V.; Hohnadl, S.; Voigt, K.-I. (2013): Embedded Systems in the Metropolitan Region Nuremberg. In Chobanov, G. and Plöhn, J. (eds.): Crisis and Sustainability: Responses from Different Positions. Frankfurt am Main: Peter Lang Verlag, pp. 75-98.

Peer-reviewed conferences

Mackintosh, L.; Altenburg, H.; Baccarella, C.; Seehausen, F.; Voigt, K.-I.: How Addressing Mental Models in Product Design Affects the Success of Sustainable Innovations, European Academy of Management Conference (EURAM), 25.06.-28.06.2024, Bath.

Mackintosh, L.; Altenburg, H.; Baccarella, C.; Seehausen, F.; Voigt, K.-I.: How Mental Models Can Affect the Success of Sustainable Innovations: The Role of Early Consumer Feedback in the Product Design of Bio-based Products. Innovation and Product Development Management Conference (IPDMC), 05.06.-07.06.2024, Dublin.
*Runner Up Christer Karlsson Best Paper Award

Maier, L.; Palcu, J., Schreier, M.; Baccarella, C.V.: Playing for a Better World! How Gamification Influences Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments. Association for Consumer Research Conference (ACR), 20.10.-23.10.2022. Denver.

Baccarella, C. V.; Maier, L.; Gerhard; D.; Voigt, K.-I.: You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success. Academy of Management (AOM) Annual Meeting 2022, 05.08.-09.08.2022, Seattle.

Maier, L.; Baccarella, C. V.; Schreier, M; Voigt, K.-I.: University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumer. Academy of Management (AOM) Annual Meeting 2021, 29.07.-04.08.2021, digital.

Maier, L.; Baccarella, C. V.; Schreier, M; Voigt, K.-I.: University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumer. Innovation and Product Development Management Conference (IPDMC), 06.06.-08.06.2021, digital.

Maier, L.; Baccarella, C. V.; Schreier, M; Voigt, K.-I.: University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumer. Open and User Innovation Society Conference (OUI), 21.06. -22.6.2021, digital.

Maier, L.; Baccarella, C. V.; Voigt, K.-I.: Many Hands Make New Design? Exploring Consumers’ Design Newness Perceptions of Crowdsourced Products. Academy of Management (AOM) Annual Meeting 2020, 30.07.-03.08.2020, digital.

Baccarella, C. V.; Maier, L.; Wagner, T.; Block, J.; Voigt, K.-I.: The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations. G-Forum, 25.09.-27.09.2019, Wien.

Baccarella, C. V.; Maier, L.; Voigt, K.-I.: Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior. Academy of Management (AOM) Annual Meeting, 09.8.-13.08.2019, Boston.

Baccarella, C. V.; Maier, L.; Voigt, K.-I.: Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration. Open and User Innovation Society Conference (OUI), 08.07.-10.7.2019, Utrecht.

Wehnert, P.; Baccarella, C. V.; Beckmann, M.: How do you like my crowd? Analyzing the effects of crowdfunding motivation and information specificity on consumers’ perceptions of products from sustainable entrepreneurs. European Academy of Management Conference (EURAM), 26.06.-28.06.2019, Lissabon.

Baccarella, C. V.; Maier, L.; Voigt, K.-I.: Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior. European Academy of Management Conference (EURAM), 26.06.-28.06.2019, Lissabon.

Eismann, T.; Meinel, M.; Baccarella, C. V.; Maier, L.; Enhancing Creativity in Teams: The Role of Trust and Shared Mental Models. Innovation and Product Development Management Conference (IPDMC), 10.06.-11.06.2019, Leicester.

Baccarella, C. V.; Maier, L.; Voigt, K.-I.: Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior. Academy of Marketing Science Annual Conference (AMS), 29.5.-31.05.2019, Vancouver.

Baccarella, C. V.; Meinel, M.; Wagner; T.; Voigt, K.-I.: Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance. Academy of Management (AOM) Annual Meeting, 10.08.-14.08.2018, Chicago

Wehnert, P.; Baccarella, C. V.; Beckmann, M.: In Crowdfunding we Trust? Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features. Academy of Management (AOM) Annual Meeting, 10.08.-14.08.2018, Chicago.

Meinel, M.; Eismann, T.; Baccarella, C. V.; Fixson, S.; Voigt, K.-I.: Exploring the relationship between problem space, idea diversity, and concept quality. Open and User Innovation Society Conference (OUI), 06.08.-8.8.2018, New York.

Jovanovic, T.; Baccarella, C. V.; Eismann, T.; Voigt, K.-I.: Beyond the digitization of innovation: Exploring how the implementation of a corporate crowdfunding platform affects organizational change. Open and User Innovation Society Conference (OUI), 06.08.-08.08.2018, New York.

Eismann, T.; Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I.: Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era. International Conference on Human-Computer Interaction (HCI), 15.07.-20.07.2018, Las Vegas.

Wehnert, P.; Baccarella, C. V.; Beckmann, M.: In Crowdfunding we Trust? Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features. European Academy of Management Conference (EURAM), 19.06.-22.06.2018, Reykjavik.
*Best Paper Award Sustainability SIG

Meinel, M.; Eismann, T.; Baccarella, C. V.; Voigt, K.-I.; Fixson, S.: How to Make Design Tools Work? Taking a Closer Look at the Mechanisms in the Needfinding Phase when Generating New Product Concepts. Innovation and Product Development Management Conference (IPDMC), 11.06.-15.06.2018, Porto.

Maier, L.; Meinel, M.; Wagner, T. F.; Eismann, T.; Baccarella, C. V.; Voigt, K.-I..: Mastering Digital Transformation: Attracting Digital Talents through Workspace Design. Wissenschaftstagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA), 07.06.2018, Cologne.

Meinel, M.; Eismann, T.; Baccarella, C. V.; Voigt, K.-I.; Fixson, S.: The Impact of Design Thinking on Creative Idea Generation. International Continuous Innovation Network (CINet) Conference, 10.09.-12.09.2017, Potsdam.

Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I.: Consumer responses to high-tech product advertisements: The role of technical complexity. Academy of Management (AOM) Annual Meeting, 04.08.-08.08.2017, Atlanta.

Wehnert, P.; Baccarella, C. V.; Beckmann, M.: Crowdfunding Sustainability-Oriented Innovations. The R&D Management Conference, 01.-05.07.2017, Leuven.

Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I.: Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception. Open and User Innovation Society Conference (OUI), 10.07.-12.07.2017, Innsbruck.

Meinel, M.; Eismann, T.; Baccarella, C. V.; Voigt, K.-I.; Fixson, S.: Design Thinking works! Experimental Evidence from 53 Product Design Teams. International Society for Professional Innovation Management Conference (ISPIM), 19.06.-21.06.2017, Vienna.

Eismann, T.; Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I.: Untangling social media excellence: Five typical patterns of super successful posts. International Marketing Trends Conference, 26.01.-28.01.2017, Madrid.

Meinel, M.; Eismann, T.; Baccarella, C. V.; Voigt, K.-I.; Fixson, S.: Design Thinking for Agile Innovation - Evidence from an Experimental Study. Wissenschaftstagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA), 18.05.2017, Bonn.

Meinel, M.; Baccarella, C. V.; Wagner; T.; Voigt, K.-I.: Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance. Innovation and Product Development Management Conference (IPDMC), 11.06.-13.06.2017, Reykjavik.

Jovanovic, T.; Baccarella, C. V.; Voigt, K.-I.: The crowd within – An explorative analysis of a corporate crowdfunding campaign. G-Forum, 06.10.-07.10.2016, Leipzig.

Meinel, M.; Baccarella, C. V.; Wagner, T. F.; Voigt, K.-I.: Crowdfunding technological innovations: The role of product creativity. G-Forum, 06.10.-07.10.2016, Leipzig.

Trefzger, T. F.; Baccarella, C. V.; Voigt, K.-I.: Communicating technological innovations: Jahrestagung der Wissenschaftlichen Kommission für Technologie, Innovation und Entrepreneurship (TIE) des Verbandes der Hochschullehrer für Betriebswirtschaft, 08.09.-09.09.2016, Copenhagen.

Baccarella, C. V.; Meinel, M.; Trefzger, T. F.; Voigt, K.-I.: MAKE IT CR3ATIVE – The effect of product creativity on crowdfunding performance. Open and User Innovation Society Conference (OUI), 01.08.-03.08.2016, Harvard Business School, Boston.

Trefzger, T. F.; Baccarella, C. V.; Scheiner, C. W.; Voigt, K.-I.: Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era. International Conference on Human-Computer Interaction (HCI), 17.07.-22.07.2016, Toronto.

Scheiner, C. W.; Krämer, K.; Baccarella, C. V.: Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs. International Conference on Human-Computer Interaction (HCI), 17.07.-22.07.2016, Toronto.

Schrauder, S.; Baccarella, C. V., Kock, A.; Voigt, K.-I.: What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation. Innovation and Product Development Management Conference (IPDMC), 12.06.-14.06.2016, Glasgow.

Trefzger, T. F.; Baccarella, C. V.; Voigt, K.-I.: Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text. International Marketing Trends Conference, 21.01.-23.01.2016, Venice.

Scheiner, C. W., Feller, N., Baccarella, C. V., Bessant, J.; Voigt, K.-I.: Organizational and Individual Unlearning in Identification and Evaluation of Technologies. Jahrestagung der Wissenschaftlichen Kommission für Technologie, Innovation und Entrepreneurship (TIE) des Verbandes der Hochschullehrer für Betriebswirtschaft, 14.10.-16.10.2015, Potsdam.

Scheiner, C. W.; Baccarella, C. V.; Krämer, K.; Bessant, J.; Voigt, K.-I.: Why Gamification Fights Evil. G-Forum, 8.10.-9.10.2015, Kassel.

Scheiner, C. W.; Baccarella, C. V.; Krämer, K.; Voigt, K.-I.: Moral Disengagement in Idea Competitions - The Dark Side of Participation. Open and User Innovation (OUI) Society Meeting, 13.07.-15.07.2015, Lissabon.

Kiel, D.; Arnold, C.; Baccarella, C. V.; Voigt, K.-I.; Hoffmann, D.: Technology Identification in Relation to Embedded Systems; International Association for Management of Technology (IAMOT) Conference, 08.06.-11.06.2015, Kapstadt.

Scheiner, C.; Baccarella, C. V.; Trefzger; T.; Voigt, K.-I.: Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles. European Marketing Academy Conference (EMAC), 26.05.-29.05.2015, Leuven.

Arnold, C.; Kiel, D.; Baccarella, C. V.; Voigt, K.-I.; Hoffmann, D.: Technology Adoption with Reference to Embedded Systems; International Conference on Advances in Management, Economics and Social Science, 18.04.-19.04.2015, Rome.

Trefzger, T.; Rose, M.; Baccarella, C. V.; Voigt, K.-I.: Streaming killed the download star! How the business model of streaming services revolutionizes music distribution. IntSIS/IAABR International Multidisciplinary Academic Conference, 15.03.-17.03.2015, Key West.
*Best Paper Award

Trefzger, T.; Kleinöder, O.; Baccarella, C. V.; Scheiner, C.; Voigt, K.-I.: Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz. International Marketing Trends Conference, 22.01.-24.01.2015, Paris.

Voigt, K.-I.; Ixmeier, J.; Baccarella, C. V.: The relationship between innovativeness, external environmental forces and new-to-the-world technologies, ISIS-Key West International Multidisciplinary Academic Conference, 16.03.-18.03.2014, Key West.

Scheiner, C. W.; Eder, A.; Goranova, M.; Baccarella, C. V.; Voigt, K.-I.: The Use and Evaluation of Social Media by New Enterprises in Germany – An Empirical Analysis, International Marketing Trends Conference, 24.01.-25.01.2014, Venice.

Haas, P.; Scheiner, C.; Witt, M.; Baccarella, C. V.; Leicht, N.: Der Einfluss von Gamifikation auf die empfundene Selbstwirksamkeit von Teilnehmern von Online Ideengenerierungswettbewerben über die Zeit; 43. Jahrestagung der Gesellschaft für Informatik, 16.09.-20.09.2013, Koblenz.

Scheiner C. W.; Mähler, B.; Baccarella, C. V.; Voigt, K.-I.: Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Deutschen Sportwagenherstellers, International Marketing Trends Conference, 17.01.–19.01.2013, Paris.

Voigt, K.-I.; Wassmus, A.; Baccarella, C. V.; Engel, S.: The Effects of Market and Service Orientation on the Success of Solution Providers in the German Manufacturing Sector, Portland International Center for Engineering and Technology Conference (PICMET), 29.07.-02.08.2012, Vancouver.

Scheiner, C. W.; Baccarella, C. V.; Bessant, J.; Voigt, K.-I.: Thinking Patterns and Intuition in the Technology Identification and Evaluation, International Society for Professional Innovation Management Conference (ISPIM), 17.06.-20.06.2012, Barcelona.

von Zimmermann, M.; Engel, S.; Baccarella, C. V.; Voigt, K.-I.: Contract research as a part of new product development, Portland International Center for Engineering and Technology Conference (PICMET), 29.07.-02.08.2012, Vancouver.

Voigt, K.-I.; Ixmeier, J.; Grünberg, A.; Baccarella, C. V.: The analysis and evaluation of established roadmaps as a way to detect future trends - the case of embedded systems in Germany, International Conference of Technology (IAMOT), 16.03.–22.03.2012, Hsinchu.

Mürling, S.; Voigt, K.-I.; Baccarella, C. V.; Scheiner, C. W.: Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept, International Marketing Trends Conference, 19.01.-21.01.2012, Venice.

Scheiner, C. W.; Baccarella, C. V.; Hohnadl, S.; Voigt, K.-I.: Embedded Systems in the Metropolitan Region Nuremberg - A Cluster Development Analysis, International Conference, Social Values and Competitiveness in the EU, 07.10.-08.10.2011, Sofia.

Voigt, K.-I.; Baccarella, C. V.; Meißner, O.; Wassmus, A.: The Effects of Customer Orientation on the Product Performance of Technological Innovations - A Comparison between SMEs and Large Companies, Portland International Center for Engineering and Technology Conference (PICMET), 31.07.-04.08.2011, Portland.

Seitz, U.; Scheiner, C. W.; Baccarella, C. V.; Voigt, K.-I.: Die Kommunikation disruptiver Innovationen – ein phasenspezifischer Ansatz, International Marketing Trends Conference, 20.01.-22.01.2011, Paris.

Voigt, K.-I.; Baccarella, C. V.; Gerhard, D.: Advertising for high-technology products in the product launch phase – A content-analysis; The R&D Management Conference, 30.06.-02.07.2010, Manchester.

Gerhard, D.; Voigt, K.-I.; Baccarella, C. V.: Advertising for Technology and High-Technology Products - A Content Analysis, International Conference on Management of Technology (IAMOT), 07.03.-11.03.2010, Kairo.