Building 36, Room 1235 | |
+49 89 6004 4296 | |
+49 89 6004 4782 | |
christian.baccarella@unibw.de |
Prof. Dr. rer. pol. Christian Baccarella
Short CV
- Since 10/2023
Professor for Innovation Management for the Professorship for Knowledge Managment and Business Process Design (Prof. Dr. Eva-Maria Kern) at the University of the Bundeswehr Munich
- 2022 - 2023
Deputy Professor and interim head at the Chair for Innovation and Management of Agribusiness at the Rheinische Friedrich-Wilhelms-Universität Bonn
- 2023
Habilitation (Dr. habil.) in Business Administration at the Friedrich-Alexander-Universität Erlangen-Nürnberg
- 2015 - 2022
Assistant Professor (Akademischer Rat a. Z.) at the Chair for Industrial Management (Prof. Dr. Kai-Ingo Voigt) at the Friedrich-Alexander-Universität Erlangen-Nürnberg
- 2010 - 2015
Research Assistant and PhD candidate at the Chair for Industrial Management (Prof. Dr. Kai-Ingo Voigt) at the Friedrich-Alexander University Erlangen-Nürnberg (Dr. rer. pol.; dissertation 2014)
- 2003 - 2009
Business Administration studies at the Friedrich-Alexander-Universität Erlangen-Nürnberg (Graduate in Business Science) and at the University of Hull (B.A. in marketing)
Key Publications
Maier, L., & Baccarella, C. V. (2024). The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda. Journal of Product Innovation Management.
Maier, L., Schreier, M., Baccarella, C. V., & Voigt, K. I. (2024). University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers. Journal of Marketing.
Maier, L., Baccarella, C. V., Block, J. H., Wagner, T. F., & Voigt, K. I. (2023). The legitimization effect of crowdfunding success: a consumer perspective. Entrepreneurship Theory and Practice, 47(4), 1389-1420.
Baccarella, C. V., Wagner, T. F., Kietzmann, J. H., & McCarthy, I. P. (2018). Social media? It's serious! Understanding the dark side of social media. European Management Journal, 36(4), 431-438.
Schrauder, S., Kock, A., Baccarella, C. V., & Voigt, K. I. (2018). Takin'care of business models: the impact of business model evaluation on front‐end success. Journal of Product Innovation Management, 35(3), 410-426.
List of publications
A complete list of all publications can be found under the category Research as well as on GooogleScholar.