Workshop on the value-oriented design of business models at the 2024 annual conference of the German Forum for Service Research (DF)² in Berlin

6 February 2025

December 5 was the day. The annual conference of the German Forum for Service Research (DF)² took place at the ver.di Federal Administration in Berlin. A varied program was offered, thematically dealing with the question:

“How can we shape the paradigm shift towards the information economy in business and society in a way that is oriented towards the common good?”

Participants included Dr. Tina Klüwer, Head of the “Research for Technological Sovereignty and Innovation” department at the Federal Ministry of Education and Research (BMBF), Claudia Nemat, Member of the Board of Management of Deutsche Telekom AG, Technology and Innovation, Kerstin Oster, Berliner Wasserbetriebe, Head of Human Resources and Information Technology, and ver.di Chairman Frank Werneke.

Prof. Dr. Christoph Peters, together with Dr. Mahei Li from the University of Kassel, moderated a very well-attended workshop in which the value-oriented design of business models was discussed and tested by the participants. A step-by-step procedure was presented for systematically defining one's own values, recognizing and resolving conflicts between these values and integrating these values into the design and further development of business models.