Curriculum Vitae

1991-1994

Bachelor's degree in Business Administration from the University of Augsburg;
Graduation as Baccalaureaus Oeconomiae

1994-1995

Studied economics at Wayne State University, Detroit;
Graduation as Master of Arts

1995-1997

Studied business administration at the University of Augsburg;
Graduation as Diplom-Kaufmann

1997-1998

Management Consultant at Booz Allen Hamilton in the Communication, Media & Technology Practice

1998-2001

Research assistant at the Institute for Market-Oriented Management at LMU Munich with Prof. Dr. Manfred Schwaiger;
Promotion to Dr. oec. publ.

2001-2003

Senior consultant and project manager at Booz Allen Hamilton in the Communication, Media & Technology Practice

2003-2004

Professor of Marketing at Munich Business School

2004-2013

Professor of Marketing at the ESB Business School Reutlingen

 

Guest Professorships

  • Zagreb School of Economics and Management
  • SP Jain Mumbai
  • Polytechnical State University, St. Petersburg
  • Haaga-Helia, Helsinki    

                                                                                             

Editorials

  • Transnational Marketing Journal, London, UK
  • Reutlingen Discussion Papers on Marketing & Management
  • Munich Papers on Marketing & Media

 

Surveyor

including International Marketing Review, the Hawai'i International Conference on System Science and the publishers McGrawHill and Springer